Candidate Profile

Ronald Roy Tumwizere

  P. O. Box 4940 Kampala.

• Date of Birth: 26^th/ April/ 1986

  Phone: 0777913619     roy.tumwizere@gmail.com

 

 

Profile

• Professional Business Managerwith vast experience leading in sales, corporate marketing, social marketing and internal communications for multi-national FMCG companies across diverse geographical and social coverage as well as Not-For-Profit organizations.
• Respected leader and team player.
• Lead in Conceptualizing and orchestrating sales and marketing campaigns that effectively reinforce and build brand images whilst driving a growth sales agenda.
• Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response-rates and execute successful product launches.

 

 

Education

• Institution/University: Edinburgh Business School, Herriot- Watt University, U.K

Length of study:          2011- 2012

Qualifications obtained: Certificate in Marketing,

Certificate in Marketing Communications,

Certificate in Project Management.

 

• Institution/ University: Uganda Martyrs University, Nkozi, Uganda

Length of Study:         2004- 2007

Qualification obtained: Bachelor’s Degree in Business Administration and Management

 

 

 

Skills

l  Focus Group & Market Research l  Development of Training Materials l  Sales Collateral & Support l  Public & Media Relations l  Planning and budgeting l  Target setting quarterly analysis and reporting

Professional Experience

 

Resource Mobilization Consultant (3 month’s Contract)

PATIENT RELIEF MISSION (PRM) – April 2020, to June 2020.

 

With the uncertain times driven by COVID 19 pandemic outbreak and closing of major funders, PRM needed a robust plan on finding new sources of funding as well as sustainability. I led the process on identifying and making initial contacts on various measures to ensure continuity on support of Cancer patients that that mission looks after.

 

Selected Accomplishments:

• Maintained sustainable engagement with major donors.
• Managed the coordination and support of social society advocacy partners, both local and international.
• Created a plan on identifying new funding through various missions, corporate companies and local PRM activities.
• Designed an awareness and visibility plan to keep PRM top on mind and at a risk of being supported by various individuals and companies/ organizations.

 

Marketing and Franchise Manager (Short Term Contract)

 

POPULATION SERVICES INTERNATIONAL (PSI) UGANDA – May 2019, December 2019

 

I provided leadership, guidance and growth to PSI strategies on brands sold and the franchise platform it owns- TUNZA to meet PSI’s 2019 targets.

 

Selected Accomplishments:

• Created a robust marketing plan to see the growth and delivery on annual sales expectations on Trust condoms.
• Supported with the keystone Design framework stages on innovation brand to be brought in and execution plans on listing and marketing push.
• Managed the TUNZA franchise project that received new funding and saw growth in the network. I  also led the TUNZA franchise team including a business manager, IT support and quality assurance officer.
• Managed communication platforms and company communications through traditional communication channels on radio, print, internal comms as well as online social channels.

 

Marketing Consultant

April 2018, to date.

 

I provided tailor-made marketing solutions to clients delivering equity and sales growth with a positive ROI through brand experience activations, brand presence, brand availability (physical and mental) as well as research.

Clients:

• Nile Breweries; supported in launch of new brands (innovations) into market from ideation stage through to execution and listing in trade down to M&E stage.
• Century Bottling Adjacent Business; created executions for the alcohol arm of the business allowing their consumers taste (liquid on lips) and converting them into adorers of the brand.
• BATA Shoe Company; carried out market research showing effectiveness of marketing and sales on their brand while advising on next steps to grow market share, equity and sales.
• House of DJs; supported in business development, marketing concepts and executions on client’s events and brand executions (BTL executions) to deliver TOM through sales, visibility and brand experience.
• Jumia Party; contracted as Project Manager to support in the growth of a drink’s delivery service in Uganda, Kenya, Ghana and Nigeria. Led growth into new markets of Ivory Coast, Rwanda and Tanzania as well as set SOPs for the business.

 

Head of Segment Marketing

VODAFONE UGANDA – October 2017, to April 2018 (Business Closed).

 

I provided leadership and strategic direction to the Vodafone Uganda’s segment marketing function and drove business decisions by providing segment plans to fulfill the overall company strategy.

 

 

Selected Accomplishments:

• Put the customer at the center of all activities identifying profitable customer segments and initiate focused marketing initiatives to target them.
• Defined and developed Vodafone Uganda marketing strategy and marketing plan per defined segments (Youth, Young Professional and SOHO/SME/Corporate).
• Took responsibility for the development and management of price plans, product roadmap and value-added services, corporate solutions, roaming and interconnect agreements.
• Defined and drove device strategy in order to cater for the device needs per segment.
• Proactively countered competitors’ strategy, services, pricing activities by being the champion of implementation the marketing strategies and GTM initiatives driving the achievement of short, mid and long-term goals.
• Defined and optimized customer segmentation and retention guidelines; reviewing and providing inputs on marketing plans for various segments.
• Developed and owned marketing financial objectives and continuously monitor performance against KPIs.
• Secured cross functional collaboration between the sales and marketing teams to ensure timely achievement of set targets in terms of revenues, customer acquisition and brand recall.
• Developed product launch schedules with the Sales and Customer Experience team and creation/ definition of products to suit target customer needs.

 

Brand Manager; Mainstream Spirits

UGANDA BREWERIES LIMITED (DIAGEO)– January 2017, to September 2017.

 

I managed the profit and loss for mainstream spirits including Uganda Waragi (largest spirit brand in Uganda with 15% share on the spirits business), Bond 7, V&A Sherry, Gilbeys Gin and Richot Brandy.

 

Selected Accomplishments:

 

• Delivered equity, sales and NSV ambition on mainstream spirits with Uganda Waragi and bond 7 in lead through marketing initiatives and sales team support.
• I was fully responsible for mainstream spirits product portfolio from developing the marketing plan through to implementation and evaluation.
• Provided insights and strategic direction on mainstream spirits.
• Was responsible for and managed brand budgets ensuring spend translated into a positive ROI for the brand.
• Maintained close relationship with the sales team to ensure consumer and trade messages are integrated efficiently
• Managed launch of mainstream spirits innovations in trade delivering the company growth ambition through innovations.
• Tracked performance/ KPI providing periodic updates to stakeholders and agencies.
• Managed digital presence on Uganda Waragi to deliver growth KPIs.

 

 

National Events and Cold Asset Manager

UGANDA BREWERIES LIMITED (DIAGEO) – January 2015, to December 2016.

 

I was responsible for creating, managing and supervising UBL events and fridge asset maintenance, usage and repair within Uganda Breweries Limited.

 

Selected Accomplishments:

• Worked closely with other members of marketing team to determine the role for events in the UBL overall strategy. This is in terms of encouraging retailers to increase stock levels during an advertising campaign, encourage consumers to try a new product.
• Developed a detailed plan for events in line with the marketing strategy.
• Identified events costs and allocate budgets to each program.
• Monitored events to ensure that they run smoothly and measure the results (M&Es).
• Developed and grew the out Of Channel (OOC) segment.
• Managed an events team of over 20 staff ensuring events are setup, branding place, drinks cold and served to guests/consumers.
• Run a master bar academy training program that trained over 600 barmen since 2014. These training up scaled spirits and beer knowledge as well as service skill of barmen around the country. Supported further by training internal staff and upcountry outlets on the same.
• Created and managed retail loyalty programs.
• Trained internal staff/ sales representatives, distributor staff and outlet staff on standards of execution, ways of selling, general knowledge on UBL brands and customer service.
• Ensured cold assets (7,000 coolers) are well distributed in trade to ensure maximum utilization and productivity.
• Managed a cooler maintenance company with over 12 technicians around the country servicing and repairing coolers.
• Created annual strategies to increase cooler availability in trade and deployment to compete favorably against competition.
• Held the sales team to account on cooler usage and effectiveness within the trade.

 

National Promotions Manager

UGANDA BREWERIES LIMITED (DIAGEO)- August 2014, to January 2015.

 

I was responsible for creating, managing and supervising promotional programs within Uganda Breweries Limited.

 

 

 

 

 

 

 

Selected Accomplishments:

• Worked closely with other members of marketing team to determine the role for promotions in the UBL overall strategy. This is in terms of encouraging retailers to increase stock levels during an advertising campaign, encourage consumers to try a new product.
• Developed a detailed plan for promotions in line with the marketing strategy.
• Identified campaign costs and allocate budgets to each program.
• Established promotion schedules covering design, development, and production of promotional tools and distribution of campaign material to meet launch dates.
• Worked with designers and writers or promotional agencies to develop the creative theme for the campaign. Brief the creative team on the campaign objectives and promotional offer and review their proposals.
• Ensured that the sales team and retailers are aware of the campaigns by communicating the campaign strategy.
• Monitored campaigns to ensure that they run smoothly and measure the results (M&Es).
• Developed and grew the out Of Channel (OOC) segment.
• Run a master bar academy training program that has trained over 600 barmen since 2014. This training up scales spirits and beer knowledge as well as service skill of barmen around the country. Support further by training internal staff and upcountry outlets on the same.
• Created and managed retail loyalty programs.
• Trained internal staff/ sales representatives, distributor staff and outlet staff on standards of execution, ways of selling, general knowledge on UBL brands and customer service.
• Approved agency plans in line with promotions.
• Identified potential markets for promotions.

 

On Trade Channel Manager

UGANDA BREWERIES LIMITED (DIAGEO) – June 2013, to July 2014.

 

I managed sales on the on-trade outlets (prestige outlets) of all UBL brands ranging from beer, spirits, and ready-to-drink, to reserve brands (prestige range of brands).

 

Selected Accomplishments:

• Presented and sold in new concept brands to gain substantial acceptance with customers.
• Successfully grew account base accounts.
• Grew cocktail agenda on the on trade in my outlets.
• Developed and maintained Joined Up Business plans for all accounts with clear targets and objectives.
• Developed and maintained long-term relationships with key accounts.
• Identified and pursued opportunities to grow trade and Cross selling at all levels.
• Trained bar staff on skills in selling Diageo brands and revolutionizing the cocktail/ mixed drink agenda.

 

Spirit Sales Specialist Manager

UGANDA BREWERIES LIMITED (DIAGEO) – August 2012, to June 2013.

 

I managed spirit sales and marketing function with special emphasis on the Reserve/ Deluxe brands of Johnnie Walker Blue Label, Ciroc Vodka, Tanqueray 10 Gin, a range of single malt whiskies and other high-end brands in the Diageo portfolio. Direct corporate sales, direct brand management, small scale PR, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

 

Selected Accomplishments:

• Presented and sold in new concept brands to gain substantial acceptance with customers. I worked intimately with nearly 20 outlets promoting the reserve agenda.
• Successfully grew account base accounts.
• Established a customer base of 15+ accounts for newly created division/ reserve section.
• Spearheading a remarkable “cocktail” transformation.
• Defined and implemented 1-year strategy to promote and grow reserve in Uganda.
• Developed and maintained Joined Up Business plans for all accounts with clear targets and objectives.
• Developed and maintained long-term relationships with key accounts.
• Trained bar staff on skills in selling Diageo brands and revolutionizing the cocktail/ mixed drink agenda.
• With the marketing team, created material and promotions through advertising on radio, social media to promote the reserve range.
• Initiated a Key Accounts monthly Magazine covering promotions and ways of working in the Key Accounts. I gathered information around this and edited it.

 

Sector Manager; Industrial Lubricants

SHELL (U) LTD – June 2011, to July 2012.

 

I managed corporate Sales and marketing function in the industrial lubricants sales. Direct corporate sales, Direct brand management, small scale PR, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

 

Selected Accomplishments:

• Achieved annual sales target volume up to 120% of 2011 target within the defined customer base for all products while managing direct costs, working capital in line with the T&R.
• Developed and maintained Account plans for all accounts with clear targets and objectives.
• Developed and maintained long-term relationships with key accounts.
• Increased profitability of Commercial business whilst meeting the challenges of a highly competitive environment.
• Effectively managed commercial debtors in 2011.
• Identified and pursued opportunities to grow trade and Cross selling at all levels.
• Expanded client base by 10% in one year by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to that ended 2011 at 1% under-budget (without compromising business growth goals).
• Closed new accounts as a member of business development team.
• Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

Banking Accountant

SHELL (U) LTD – June 2007- 2011

Maintain timely payments to suppliers and transporters. Deal directly with the Bank on any transactions happening on the company account.

Selected Accomplishments:

• Monitored up-country cash transactions & direct deposits from Customers.
• Maintained timely Review of all documents from the bank to highlight foreign entries to take up.
• Paid all vendors on time according to terms of purchase
• Managed the Returned Cheque Process.
• Monitored the Cash/cheque Operations at Cash office- Kampala Depot
• Deputized the Treasurer

 

 

Accounts Assistant Intern, Shell Uganda Limited (2006)

 

 

 

 

Professional Development

l  Building High Performance Teams l  Advanced selling and coaching l  Accredited Sector Manager l  Becoming a trusted advisor

l  Managing Own performance l  Negotiation Skills l  Customer Service management l  Finance for Non finance l  Personal Mastery

 

References

 

1. Emmy Hashakimana

Head of Beer

Uganda Breweries Limited

Tel: +256 772 720 409

Email: Emmy.Hashakimana@diageo.com

 

 

2. Julius Asaba

Sales and Marketing Manager

Oil Libya

Tel: +256 776 004 332

Email: juliusjasaba@gmail.com

 

 

3. Juliet Mpiima

Human Resource Manager

Vivo Energy Uganda Limited

Tel: +256 772 754 012

Email: juliet.mpiima@vivoenergy.com