Candidate Profile

BIO DATA
Name: Mutesasira Ronald
Sex: Male
Nationality: Ugandan
Languages: English & Luganda
Address: Plot 940 Nabbingo Kampala- Uganda
Mob: +256 (776) 754 025|+256(702) 642 660
Email: muteronald@gmail.com

PERSONAL STATEMENT
A responsible, enthusiastic and determined Professional with over 10 years of professional experience in sales and marketing, customer relationship management, Strategic planning, Risk management and compliance, Managing budgets, Development and enforcement of Customer service standards and Stakeholder Management. Has a comprehensive knowledge in sales and marketing. I am flexible, focused and maintain a calm and professional demeanour at all times, even when working under pressure. In my current role, I am responsible for creating demand for products, develop agents, grow new businesses, grow market share, Implement, Support and Manage budgets and profitability. Looking to further my knowledge and take on new responsibilities and challenges. I am confident that with my skills and experience, I will make an excellent member of your team.

KEY COMPETENCIES AND SKILLS
Professionalism
• I have appreciated the importance of building sustainable businesses by setting up the right structures. I build resilient teams, develop their mental strength and can be relied upon to deliver quality and reliable work through strict adherence to set guidelines.
Communication
• I have strong oral and written communication ability in English & Luganda dialect with the ability to develop and maintain excellent rapport with the team.
Teamwork
• I possess good interpersonal relationship skills with the capacity to establish and maintain effective partnerships and working relations in a multi-cultural environment with sensitivity and respect for diversity.
• The ability to offer guidance, mentoring and leadership to the team.
Technical Skills
• Excellent Communication & Interpersonal skills.
• New account development.
• Hands on Computer skills in Micro-soft packages, Word, Excel and power point.
• Training, Presentation & Reporting skills.
• Human Resource Management.
• Business development & Process Improvement.
• Relationship building & Management.
• Customer Relationship Management.
• Customer Service.
• Sales and marketing.
• SAP Knowledge and application.
• Negotiation skills.

EDUCATION AND QUALIFICATIONS
Makerere University, Kampala
• Masters of Business Administration, On-Going
Makerere University, Kampala
• Bachelor of Leisure and Hospitality Management, 2019

WORK EXPERIENCE
Employer: Uganda Clays Ltd
Job Title: Territory Manager
Period: December 2021 up to Date
Duties and Responsibilities
• Proactively managing existing business partners opening for them new outlet locations and develop them in order to enhance sales and revenue and bring product closer to the customers.
• Supervising the territory sales team, outlets managers and agents in order to ensure that very high standards of customer service are provided at all times.
• Implementing innovative promotional activities through the designed marketing campaigns to generate increased awareness of Uganda Clays.
• Developing and overseeing the budget for all outlets/agents and ensuring that plans and resources are matched and priorities for expenditure identified.

Impact & Results:
• I have developed new businesses in three markets by opening new agents in Buddo, Wakiso and Mukono in a period of one year with a projected sales revenue of Ugx 2.4 bn. This will result in an annual grow of 16%.
• Fostered a robust, sustainable builders’ network ( 52 masons) turning them into potential buyers, leveraging on strong product heritage, engaging, listening, and closing skills to optimize sales results despite previously being dominated by competitors who offer low prices.
• Demonstrated an unwavering commitment to open new businesses, adding 230 new customers while maintaining premium service levels with existing accounts.

Employer: Vivo Energy Uganda
Job Title: Field Based Account Manager
Period: 2015 – October 2021
Duties and Responsibilities
• Developed and managed a Distributors/Branded Resellers network to deliver Vivo Energy Customer Value Propositions (CVP) to final users in an efficient, cost effective, consistent and sustainable way.
• Ensured that all Distributors are aligned to Vivo Energy channel strategy and deliver a mutually agreed sales business plans. Leverage Vivo Energy Dealer Value Proposition to increase distributors’ profitability and mind share to Vivo Energy.
• Demonstrated an understanding of the market, customer types/needs, channels and key competitors.
• Created opportunities and networks that increase awareness for Shell brands in the market.
• Understood and responded positively, with support, to market changes and opportunities, in respect of sales and marketing strategies.
• Improved the profitability and competitive performance of the business through selling and negotiating skills and maximizing sales opportunities.
• Built rapport with customers/trade partners and colleagues using verbal and non-verbal techniques.

Impact & Results:
• In the year 2020, I safely steered the B2C business to safety when business came to a standstill due to Covid-19, our two top distributors closed with high debts yet they also commanded 50% of our volume revenue. I managed to reconcile their accounts and collected 50% of the debt. Through courage and estimable hard work, I deployed new distributors in line with prescribed processes, reactivated route to market, activated a recovery plan then B2C beating its own records firstly in October when B2C delivered unprecedented volumes and again in December where October record was exceeded by over 20%.
• I grew volume from Ugx 8.2 billion in the year 2015 to Ugx 20.5 billion in 2021 in my region for Eastern and Northern Uganda.
• Portfolio growth in my region from relying on the first three SKUs to an average of 15 SKUs.
• I introduced a total of 5 new distributors in Central, Western, Northern, and Eastern parts of Uganda between 2015 to 2020.
• Delivered the best distributor annual growth in the whole of Vivo Energy Africa and hit a growth of 25% in 2020 and was awarded a trip to go watch UEFA Champions League.
• Introduced FMCG approach to selling lubricants. This was achieved by introducing route to market and starting a new project for Account developers whose work was to strengthen the distributor market coverage, open new businesses and manage distributors. A business that had no route vans at all, by 2021 distributors had 12 vans covering Uganda. I left a total of 9 Account Developers.
• Improved customer Journey. This was through introducing Ramps among boda boda garages, and the deployment of Merchandising Display Units across my region. This resulted in 15% volume growth and market share grew from 10% to 30% for Shell Advance in East and Northern Uganda.
• We introduced the rebate system to the distributors. By doing so, the distributors stretched and delivered over and above their set targets.
• Personal growth for my team, through the set development plans done at the very beginning of the year. Four of them enrolled for further studies. At the moment two completed and are holding advanced roles. The other two are about to complete.

Employer: Uganda Breweries – Diageo
Job Title: Customer Relationship Representative
Period: 2012 – 2015
Duties and Responsibilities
• Had a comprehensive understanding of the client activity & all product information.
• Was able to handle all contacts to a high standard including inbound/outbound customer calls and emails as well as client stakeholder communications.
• Accountable for supporting Diageo’s field sales teams through completion of outbound activities. These can vary from basic validation calls, promotional drives to detailed product sales calls.
• I drove visibility and merchandising standards across the region through POS materials, this was instrumental in driving impulse sales, new customer recruitment and customer retention.
• Administrative support with new installations, asset validations, certifications etc. as required.
• Established close working relationships with the Diageo field-based Quality Engineer team.

Impact & Results:
• Surpassed sales goals by 8% in 2012 for 4 of the distributors under my supervision in Mityana, Mubende, Fort Portal, Kasese and Masaka during my first role as a Distributor Sales Representative.
• Hoima market grew from 103 to 234 outlets and translated into volume growth from 10,000 litres to 23,000 litres in two years.
• Successfully introduced new brands in the market, like Guarana, Senator stout and Volt. The MD then Mr Nyimpini on his ad hoc visit to my market was surprised to find well-merchandised coolers, listing of the product even in the smallest bars deep in villages across my region, an area stretching all the way from Busunju, Hoima, Buliisa up to Kagadi. His recognition led to being identified among those who would go on the apprenticeship program for the next sales ladder.
• Successfully managed company assets in the region, 234 coolers driving maximum utilization but also using them to drive volume for both new products and existing one.
Employer: Crown Beverages Ltd – Pepsi Cola
Job Title: Account Development Representative
Period: 2009 – 2012
Duties and Responsibilities
• Provided Category & Range recommendations supported by insights (trusted advisors)
• Used financial reasoning to support recommendations (Profit Margins)
• Communicated effectively with the PepsiCo Manager to relay opportunities / issues
• Performed against critical metrics (Calls / Day, Converted Retailers, Distribution & Revenue, Point Of Sale Execution)
• Managed order process from agreement in store through to delivery completion.
• Maintained 100% coverage compliance of existing call file service by following a pre-defined journey plan.
• Nurtured and strengthened the relationship between Account development representative and delivery driver to ensure process from sale to delivery is completed to increase fulfilment rates.

Impact & Results:
• Market alignment. The market was so big and quite a number of times customers missed out. I opened two new depots in Bweyogere and Seeta to bring closer our services to our customers.
• Additional tools of trade and staff; Seeta General, the then distributor had only three (3) sales representatives covering the whole stretch from Mukono to Nakawa. By opening up new depots, we recruited additional staff, procured four new trucks. This led to a spike of volume growth from 20,000 crates of soda to 35,000 crates per month.
• Introduced weekly meetings to review performance versus actual, assess challenges, and support the team whenever necessary.
• Distributor team leadership and coaching.
• I drove 100% cooler utilization. I was managing over 127 coolers in my area.
• Ensured that all targeted accounts in the territory are compliant with the company recommended prices.

Employer: Century Bottling Company – Coca Cola
Job Title: Account Developer
Period: January 2007 – May 2008
Duties and Responsibilities
• Identified and implemented new business opportunities so that the customer base and profits can continuously grow.
• Optimized customer service so that superior customer relation and long-lasting partnerships.
• Formulated account plans so that future business opportunities can be planned and implemented effectively.
• Managed and maintained assets so that losses are minimized and optimal returns on investments are achieved
• Executed outlets according to organization strategies so that sales volumes may be increased, and product awareness is enhanced.
• Managed customers credit terms and limits in order to maximize sales and minimize risk
• Executed surveys so that the organization is constantly aware of current market trends and to enable a competitive advantage.

Impact & Results:
• Through planning, organizing and laying strategies as well as maintaining the company’s position in the market, was able to identify struggling markets like Namutumba and Irundu.
• Protected the brand heritage of the mother brand Coca Cola, through effective distribution and availability.
• Opened 3 new Dealers in Namutumba, Namungwalwe and Irundu who helped in volume growth from an average of 5,000 crates to 26,000 crates a month.
• Grew existing dealers’ of Magamaga and Kakira from 3,000 to 8,000 crates of soda in a period of one year.
• Distributor team leadership and coaching.
• Company assets management and drove 100% utilization.

REFEREES:
1. Mr. Alvin Bamutire, Retail Manager, Vivo Energy Uganda
Tel: +256 (772) 754 071
Email: alvin.bamutire@vivoenergy.com

2. Mr. Mark Rwomushana, Head of sales and Marketing, Uganda Clays Limited
Tel: +256 (782) 604618
Email: mrwomushana@ugandaclays.co.ug

DISCLAIMER
I declare that the information contained this document is true, accurate and honestly describes my education, skills, experience and competency.