PERSONAL DETAILS
Name: Francis NYENDE
Gender: Male
Nationality: Ugandan
Date of Birth: 11th January 1985
Tel contact : +256 774 227909
E-MAIL: francisnyende@gmail.com
OBJECTIVE
To lead as a top commercial executive of an FMCG business, delivering strong growth & value through
consumer-led innovations and efficiencies.
SKILLS & ABILITIES
Strong commercial awareness.Strong Negotiator . Strong numeracy skills. Good team
player .Strong analytical skills. Excellent IT skills and knowledge of r elevant software . Exemplary
communication .Great Adaptability . Strong attention to detail . Good organization and
planning skills.Excellent creativity and writing skills.
EXPERIENCE
Marketing Manager (Brand, Performance & Innovations)
June 2017- to date
Brand Management -Nile Special
Key responsibilities: Grow brand power, equity & subsequent volume for Nile Special brand family, Uganda’s
strongest beer brand.
Major Accomplishments: Grew Nile Special to be the most powerful beer brand in Uganda (Equity & Awareness) for
the year 2018, 2019 with volumes growing at 25% YoY way ahead of the industry average of 3%.
Planning & Performance Management
Key responsibilities: Department Budgeting, Cost management.
Major Accomplishments: Timely submission and alignment of departmental budgets, generating savings and
efficiencies to finance the growth fly-wheel in the FY 2019.
Innovations
Key responsibilities: Lead the innovation pipeline in the business to deliver category expansion in and beyond beer.
Major Accomplishments: Delivered major pack innovations that enhanced our 1st world cup activations in Uganda
and launched 2 new products (Eagle Poa, Nile Dark) that have gone ahead to take a 20% share of the beer category.
Assistant Brand Manager
February 2017- June 2017
Key responsibilities: Implements winning activity plans which deliver brand strategy and objectives & in line with
creative platform.
Major Accomplishments: Executed the 1st Official World Cup campaign by a Ugandan brand that was the most
cost-effective in Africa among our sister AB-Inbev brands.
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Financial Administrator – Marketing
July 2014 – February 2017
Key responsibilities: Budgeting, managing the sourcing-to-payment process, spend tracking & reporting.
Major Accomplishments: Designed and introduce a project-based budgeting tool that simplified the process for
non-finance managers in the department.
Marketing Administrator
August 2010- July 2014
Key responsibilities: Budget management, payment processing, help implement the Marketing Spend Effectiveness
(MSE) process
Major Accomplishments: Got 80% of our campaigns onto the MSE process.
Accountant Trainee – Credit
July 2009- August 2010
Key responsibilities: Managed Regional Distribution Debtors and lower NBL Exposure.
EDUCATION
Year : Institution/ School : Award : Class
2014-2017 The Eastern and Southern African
Management Institute (ESAMI)
Masters of Business Administration First Class
2004-2007 Makerere University BSc in Business Statistics Second Class
2002-2003 Makerere College School U.A.C.E* Passed
1998-2001 Namilyango College U.C.E * Division I
UACE : Uganda Advanced Certificate of Education, UCE : Uganda Certificate of Education.
Professional Training:
Six Sigma White Belt Passed
ACCA Level II ACCA(UK)
Microsoft Excel 2007 Level I&II(intermediate) Techno Brain(U) Ltd
REFEREES
Mrs. Daphne Mwesigwa
Supply & Logistics Lead,
Nile Breweries Limited, Kampala
Tel: +256 772 732108
Mr. Hannington Wasswa,
Ag Executive Director,
Supervision Department,
Bank of Uganda.
Tel: +256 772 563604
Mrs. Beatrice Mugambe
Accountability/Governance Advisor at
Action Aid International
Tel: +256 704 986308
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